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How to improve content marketing with the help of your sales team
Most sales pros and marketers today know the importance of creating valuable content in attracting leads and accelerating the sales process. But creating remarkable content—content that people will...
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Content marketing for sales: 7 must-have content types
You already know that content is an important part of selling today. Buyers have so much information at their hands that they’re no longer going straight to sellers for answers. They’re doing their...
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What you need to know about B2B content marketing in 2016
Effective B2B content marketing in 2016 is not just about creating the best, highest quality content. Content Marketing Institute’s annual B2B content marketing benchmark study was recently...
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How to get sales to use your marketing content
Here are some interesting stats about content marketing: 86% of B2B marketers and 77% of B2C marketers say their organization now produce content as part of their digital marketing strategy. It’s no...
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How to write effective case studies that accelerate sales
Effective case studies are one of the most important content pieces in a salesperson’s toolkit. Providing examples of current customers using your product or service helps demonstrate the value of...
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